Chocolate Wars

The 150-year Rivalry Between The World's Greatest Chocolate Makers

BY DEBORAH CADBURY

Brief Description:
As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. In 2000 Cadbury's was the world's largest confectionary company. But before long it faced a threat to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker tradition against the cut-throat tactics of a corporate leviathan. Featuring a colorful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, 'Chocolate Wars' is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.

Public Affairs 2011 346 PP. Paper

$15.99 (in stock)